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Abandoned cart recovery sequences

Automatically detects abandoned carts and sends personalized recovery email sequences to convert lost sales into completed purchases. Increases revenue recovery and customer retention through targeted messaging.

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Workflow Trigger

Customer adds items to cart but leaves website without completing purchase for 1 hour

Visual Flow

Each node represents an automated step. Connections show how data and decisions move through the workflow.

Step-by-Step Breakdown

Detailed explanation of each automated stage in the workflow.

  1. 1
    Trigger

    Detect abandoned cart event

    Shopify webhook fires when a customer abandons their cart after 1 hour of inactivity. Cart data including products, customer email, and cart value is captured.

    Shopify
  2. 2
    Action

    Enrich customer profile data

    Retrieve customer purchase history, preferences, and engagement metrics from Klaviyo. Segment customer based on VIP status, purchase frequency, and cart value.

    KlaviyoShopify
  3. 3
    Decision

    Determine recovery sequence type

    Branch workflow based on cart value and customer segment. High-value carts get premium recovery sequence, returning customers get loyalty-focused emails, new customers get welcome series.

    Klaviyo
  4. 4
    Action

    Send personalized recovery email

    Klaviyo sends targeted email with product images, personalized discount code, and compelling subject line. Email content varies based on customer segment and cart contents.

    Klaviyo
  5. 5
    Action

    Schedule follow-up sequence

    Set up automated email series with increasing urgency and incentives. Series includes reminder emails at 6 hours, 24 hours, and 72 hours with escalating discounts.

    Klaviyo
  6. 6
    Action

    Create support ticket for high-value carts

    Generate proactive support ticket in Gorgias for abandoned carts over $200 for personal outreach. Ticket includes customer details and abandoned products for context.

    GorgiasShopify
  7. 7
    Output

    Track recovery performance metrics

    Log campaign results including email open rates, click-through rates, and conversion data. Generate dashboard showing revenue recovered and sequence effectiveness by segment.

    KlaviyoShopify

Outputs

  • Personalized recovery email sequences sent
  • Support tickets created for high-value abandonments
  • Performance dashboard with conversion metrics

Key Metrics

  • Cart recovery conversion rate
  • Revenue recovered from abandoned carts
  • Email engagement rates by customer segment

Tools & Integrations

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