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Roofing · Workflow

Lead qualification and estimate generation

This workflow automatically qualifies roofing leads and generates accurate estimates by capturing property data, assessing project requirements, and creating professional proposals. It reduces manual qualification time and delivers consistent, competitive estimates to homeowners.

Workflow Trigger

New lead submits roofing inquiry through website form or phone call

Visual Flow

Each node represents an automated step. Connections show how data and decisions move through the workflow.

Step-by-Step Breakdown

Detailed explanation of each automated stage in the workflow.

  1. 1
    Trigger

    Capture lead information

    New roofing inquiry is received with homeowner contact details and basic project requirements. Lead data is automatically logged into the CRM system for tracking.

  2. 2
    Action

    Generate property measurements

    Automated aerial property analysis captures roof dimensions, pitch angles, and structural details. High-resolution imagery provides accurate measurements for material calculations.

  3. 3
    Decision

    Assess project complexity

    System evaluates roof characteristics, damage severity, and accessibility to determine if project requires standard or custom estimation approach. Complex projects are flagged for manual review.

  4. 4
    Action

    Calculate materials and pricing

    Automated system computes material quantities, labor requirements, and project costs based on roof measurements and local pricing data. Multiple roofing material options are included in calculations.

  5. 5
    Action

    Schedule inspection appointment

    System automatically books inspection slot with qualified lead and sends confirmation details. Appointment details are synced across team calendars.

  6. 6
    Output

    Deliver professional estimate

    Comprehensive roofing estimate with material options, pricing, and timeline is automatically generated and sent to homeowner. Follow-up sequence is initiated for proposal review.

Outputs

  • Detailed roofing estimate with material options
  • Scheduled inspection appointment
  • Lead qualification score and project assessment

Key Metrics

  • Lead-to-estimate conversion rate
  • Average estimate generation time
  • Estimate acceptance rate
OA

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