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Wedding Planning · Workflow

Post-wedding follow-up and review collection

Automatically follows up with newlyweds after their wedding to collect reviews, testimonials, and referrals while maintaining client relationships. Streamlines reputation management and generates new leads through satisfied client advocacy.

Workflow Trigger

Wedding date passes in planning system calendar

Visual Flow

Each node represents an automated step. Connections show how data and decisions move through the workflow.

Step-by-Step Breakdown

Detailed explanation of each automated stage in the workflow.

  1. 1
    Trigger

    Wedding Date Completion Detected

    System automatically detects when a wedding event date has passed based on the client's timeline in the planning platform. Initiates the post-wedding follow-up sequence.

  2. 2
    Action

    Send Initial Thank You

    Automatically sends a personalized thank you email with wedding highlights and photo sharing instructions. Includes a warm message celebrating their special day.

  3. 3
    Action

    Schedule Review Request Sequence

    Sets up a timed sequence of review requests across multiple platforms including vendor directories and social media. Spaces requests appropriately to avoid overwhelming the couple.

  4. 4
    Decision

    Check Review Response Status

    Evaluates whether clients have responded to review requests after 7 days. Routes to different follow-up paths based on engagement level.

  5. 5
    Action

    Send Personalized Follow-up

    Sends targeted follow-up based on response status - gentle reminder for non-responders or thank you plus referral request for reviewers. Maintains personal touch with customized messaging.

  6. 6
    Action

    Generate Referral Opportunities

    Creates referral links and incentive offers for satisfied clients to share with engaged friends. Tracks referral sources and automates reward distribution.

  7. 7
    Output

    Compile Client Success Report

    Generates comprehensive report showing review collection results, referral generation, and client satisfaction metrics. Provides insights for business growth and client relationship management.

Outputs

  • Online reviews on wedding platforms
  • Client testimonials and photos
  • Qualified referral leads with tracking
  • Client satisfaction and engagement analytics

Key Metrics

  • Review collection rate
  • Referral conversion percentage
  • Client response time to follow-ups
  • Overall satisfaction scores
OA

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