Automates membership enrollment, renewal tracking, loyalty point accrual, and personalized offer delivery across car wash chain locations. This workflow increases customer retention, reduces manual membership management, and drives recurring revenue through automated engagement.
Customer scans RFID tag or enters phone number at wash bay terminal
Each node represents an automated step. Connections show how data and decisions move through the workflow.
Detailed explanation of each automated stage in the workflow.
RFID tag scan or phone number entry at the wash bay triggers customer lookup in the membership database. System captures location, timestamp, and vehicle information.
System checks if customer is an active member, expired member, or new prospect. Routes workflow based on membership tier (Basic, Premium, Unlimited) and account standing.
Records the wash transaction, applies membership discount, and calculates loyalty points based on service selected. Points multipliers are applied for premium tiers or promotional periods.
Checks if accumulated points qualify for a free wash reward or if membership renewal is approaching within 14 days. Flags accounts requiring retention outreach.
Creates targeted communication based on customer history—free wash redemption notification, renewal discount offer, or upgrade incentive. Queues message for delivery via SMS or email.
Updates centralized membership database with transaction details, point balances, and offer history. Ensures real-time sync so customer can redeem benefits at any chain location.
Sends customer a wash confirmation receipt showing points earned, current balance, and any available rewards. Updates management dashboard with daily membership performance metrics.
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