SEO auditing and keyword research

Step-by-Step Breakdown

Detailed explanation of each automated stage in the workflow.

1. 1

   Trigger

   Audit request initiated

   A new SEO audit task is created in the project management system or a scheduled monthly audit date triggers the workflow. Client website URL and target markets are extracted from the project details.

   AsanaMonday.com
2. 2

   Action

   Crawl website technical health

   Automated technical SEO scan analyzes site structure, page speed, mobile responsiveness, and identifies crawl errors. Core Web Vitals and technical issues are documented.

   SEMrushGoogle Analytics
3. 3

   Action

   Analyze current keyword rankings

   Pulls existing keyword positions and search visibility metrics for the client's domain. Historical ranking data and competitor positioning are gathered for comparison.

   SEMrushGoogle Analytics
4. 4

   Action

   Research new keyword opportunities

   Identifies high-potential keywords based on search volume, competition level, and relevance to client's business. Gap analysis reveals keywords competitors rank for but client doesn't.

   SEMrush
5. 5

   Decision

   Evaluate audit severity level

   Analyzes the severity of technical issues and keyword gaps to determine if this requires immediate attention or standard optimization. Critical issues trigger priority workflows.

   SEMrush
6. 6

   Action

   Generate client report

   Compiles audit findings into a branded client report with prioritized recommendations, keyword opportunities, and projected traffic impact. Report is automatically saved to client portal.

   HubSpot
7. 7

   Output

   Create actionable task list

   Generates specific SEO tasks with priority levels and assigns them to appropriate team members in the project management system. Client notification is sent with report delivery.

   AsanaMonday.comHubSpot

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